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ResearchLa Chaux-de-Fonds
Astin Watches: A Lost History
Founded in 1926 with CHF 3,000 and one man's name on the papers, Compagnie des Montres Astin survived bankruptcy, built a portfolio of eight brand nam...
May 31, 2026
ResearchAudemars Piguet
Audiguet: The Audemars Piguet Sub-Brand That Helped Save the Company and History Forgot
In 1947, Audemars Piguet registered two sub-brand trademarks to survive fifteen years of consecutive losses. This is the first dedicated study of Audi...
April 8, 2026
Audemars PiguetLe Brassus
A Visit to Le Brassus: The Heart of Watchmaking
Nestled between the mountains and above the fog, the village of Le Brassus is a quiet hideaway at the very forefront of horological innovation. Here's...
March 22, 2026
Audemars PiguetCODE 11.59
A Retrospective on the Audemars Piguet CODE 11.59
Five years after its polarizing debut, the CODE 11.59 has quietly become one of the most compelling lines in the Audemars Piguet catalog. Here's how w...
March 22, 2026