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ResearchLa Chaux-de-Fonds
Astin Watches: A Lost History
Founded in 1926 with CHF 3,000 and one man's name on the papers, Compagnie des Montres Astin survived bankruptcy, built a portfolio of eight brand nam...
May 31, 2026
ResearchAudemars Piguet
Audiguet: The Audemars Piguet Sub-Brand That Helped Save the Company and History Forgot
In 1947, Audemars Piguet registered two sub-brand trademarks to survive fifteen years of consecutive losses. This is the first dedicated study of Audi...
April 8, 2026